By Ximena Garcia

A temple-like wooden structure decorated with fairy lights hangs over neatly placed, color-coded goods: candles, books, bowls and plates. A white cat sits in the center, greeting each customer with a cheeky smile beneath a sign that reads: MIYA TABLE & HOME.

“It’s so pretty,” said Heidi Moon, the owner of Miya Table & Home, pointing out the structure. “We thought that it looked very much like a temple, and the Chinese character for Miya actually means shrine or temple.”

Miya Table & Home is a local business in Princeton, New Jersey, selling Japanese tableware and gifts. After introducing their goods to Princeton with a pop-up shop, Miya Table & Home opened a permanent store in April 2018. Through their struggles, the store remained consistent with what made Princeton fall in love with them in the first place: their authenticity. 

95% of Miya Table & Home’s products are imported from Japan. With the help of an agent, they select the items best catered to their tastes. It is crucial for them to select products based on what they genuinely enjoy instead of what is popular in Japan.   

“I think over the years we’ve kind of developed a certain eye for it and we have a certain aesthetic and we never get anything we don’t like,” Moon said. “We don’t get pressured into getting something that we don’t like just because somebody says it does well.” 

This philosophy extends to other businesses in Princeton. French restaurant Kristine’s prioritizes granting their clients a true taste of French dining. Founding chef Nicolas Démurgé upholds this mission by ensuring that every aspect of the restaurant, especially the menu, adds to the culinary experience. 

“When you open a French restaurant abroad, you know if you have a burger on your menu, you are going to sell more burgers than classic Frenchies. You don’t want to go too much into this direction because at one point you are going to lose your identity,” he said. “At one point, I took off, for example, the burger on the menu because I was selling it way too much. That’s not the experience we want. You can get a burger everywhere.” 

Named after Démurgé’s daughter and mother, Kristine’s opened in November 2019, offering an assortment of French-influenced dishes such as jambalaya. At Kristine’s, prepping these dishes requires the chefs to look beyond the seasonings and craft an impactful moment for the client. 

“Food, it’s about culture more than about skills. It’s about memories. You have awesome dishes from your grandmother, your mom, and your friends. It’s a part of yourself because it’s some strong memories of flavors. And you can remember some flavor forever. It’s so impressive,” said Démurgé. 

JaZams, a toy and book store in Princeton, values nostalgia, too. Customers are greeted by a wall of endless LEGO sets, the fluffy stuffed animals and vibrant assortment of toys. Co-owner Joanne Farrugia smiles wide as she explains the process that goes into choosing the toys they sell. Analogous to Miya Table & Home, Farrugia states that they are intentional with each toy and book they place on their shelves. Their care has continuously rewarded them by placing them ahead of consumer trends, allowing them to serve Princeton with a reliable stock for in-demand products. 

For example, when Sonny Angels gained popularity, other retailers struggled to carry them. This wasn’t the case for JaZams. 

“When it became really, really hot, we had all these great connections with our manufacturers, so that we were able to still carry it,” Farrugia said. “When a new store would come in and say ‘We want that because it’s hot and it’s selling,’ they would be like, ‘No, we don’t have enough.’ So in these cases, that really served us well.” 

Each of these businesses’ efforts to deliver quality goods and experiences to Princeton has undoubtedly won them many fans. The love is reciprocated through community collaboration and engagement. 

Miya Table & Home has hosted events with the Arts Council of Princeton, including a New Year’s social in which the community painted figures that held cultural significance. 

Kristine’s partners with non-profits. They currently have an upcoming event with The Blue Bears Special Meals, a non-profit for individuals with special needs. Supporting local organizations he aligns with is one of Démurgé’s favorite parts of the job.

JaZams has also given back to the community in various ways. Most recently, they celebrated their thirty-year anniversary with the Princeton community by providing a carousel and free carnival games. 

“Our mission is always to make everything accessible, for all families, no matter their economic status,” said Farrugia. “That way, they can come with a whole bunch of kids and they can play.”